At the peak of the foreign entertainment influx in the beautiful kingdom of eSwatini, came a true representation of local showbiz in the birth of Big Fun Entertainment, Claiming Ground Records & Loud Entertainment among others. this was necessitated by the continued ingress and dominance of international acts into Swazi soil whose objectives only rotated around building their brands and making money, which was of very little benefit to Swaziland. This triggered inspiration on on local entertainers, who did not only appreciate what guest entertainers had to offer, but also took note of their professional delivery with the sole intention of grooming their very own and implementing such. This has, therefore resulted in the birth of what is by far the best local concept to ever see light in the beautiful kingdom of Eswatini, The Swazi Tone Of Real Music (The S.T.O.R.M. Festival)
The S.T.O.R.Mis a collaborative initiative of Claiming Ground Records, Big Fun Entertainment and Loud Entertainment with the aim of hosting annual events in the country to promote home grown talent. This festival aims to showcase local talent to the locals and is strategically positioned as an event which can contribute to national building as it invokes a sense of national pride and raises awareness of the milestones Swaziland has achieved not just in music but in the arts as a whole. This all day event set for the 31st of December of every year targets the young and old, families and singles and is well poised for success as it also provides a platform for people to celebrate the ending of one year and usher in a new one.
Bring in the New Year the right way. Fly The Flag For Swaziland at the STORM festival.
The STORM builds up on the success of two events hosted by these entities separately in 2010/2011 where approximately (2000) people were presented and treated to strictly local Musicians and Disk Jockeys. This year is set to be even bigger and better as our local artists now have a name in the country and internationally with recent launches by Siyinqaba, Psycholution and Nomalungelo Dladla to name a few, all of which were a huge success and were well covered in the local media. The project team is well experienced and has been hosting events all over the country for the past few years in their respective stables. This collaboration sees the three entertainment giants in the entertainment industry leveraging off their experience and understanding gained of the environment to provide a unique experience.
Hosted at scenic Swazi venues this event is positioned to stimulate local and external tourism, as the holiday season has seen a continual growth of foreign tourism. The idea therefore is to create a memorable and nostalgic ambience long after the festival has passed as well as influence more tourism to the country at this time of the year annually. This year sees the STORM festival being hosted at HAWANE RESORTS.
EVENT FOCUS & OJECTIVES
The event focus area will include:
*Promoting all local arts in the entertainment industry & otherwise.
*Professional development of local artists.
*Idea and concept development in marketing products through the arts
*Hosting such events at scenic Swazi spots, for the added Swazi experience
*Encouraging growth in sales of local arts products
*This opportunity offers your company a way to gain maximum access to an influential audience.
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